Supporting the internationalisation of Italian companies - that's the aim of the event organised by William Blake for the footwear trade exhibition. An interactive show featuring a speaking shoe (dubbed by Daniele Bossari's processed voice) and a soundtrack by Boy George. After the show, a convention on the theme of the exhibition was held.
TheMican is the event to follow to keep updated on footwear's latest trends.
A performance by illusionist Marco Tempest ensued; guests were delighted by a technological, virtual show.
William Blake re-interpreted the whole event with innovation and great shows.
