Italian Brewery Poretti gave William Blake the chance to design its stand at Expo 2015.
The theme of the whole event, i.e. "Feeding the Planet, Energy for Life!" was paid tribute to by getting professional chefs involved; food entertainment events were held including refined public tastings. A series of 30 events scheduled over 6 months allowed Poretti to get visitors involved in a food discovery journey; brand-new beers were sold upon all occasions. The opening and closing of the Poretti stand at Expo 2015 were marked by two performances by Spritz For Five, a vocal quintet directly from X-Factor Italy.
The planning devised by William Blake allowed Poretti to provide entertainment through a series of mouth-watering events. A simple yet refined way to taste Poretti beers.
For Geometry Global
