The long history of the famous producer has been told through a journey dedicated to the identity and communication of a historic brand for Italian entrepreneurship.
On the occasion of the 80th anniversary since the launch of the fizzy orange drink which put S. Pellegrino on the map, William Blake set up 7 areas allowing visitors to go back in time and find out about the evolution of the brand's communication, with installations and performances by top-notch artists.
Following this journey, guests travelled through time starting from the 40s, learning about the brand's communication over the following decades while enjoying spectacular designs.
The event culminated in a lively music show featuring various artists.
For Geometry Global
